Decisions — Beauté en Héritage

• 2026-08-10 · Draft-first lead build. No client contact yet; site built entirely from

salon-authored public sources (Google listing, Salonkee page, storefront poster). Draft

ribbon + noindex + dossier surface until first contact.

• 2026-08-10 · Salonkee as primary CTA. The salon displays a «prendre RDV sur Salonkee»

QR poster in its own window — the site deep-links there instead of imitating a booking

widget. Mobile sticky bar goes to Salonkee too (rather than tel:) because the salon

advertises two separate lines; the rendez-vous band lists both numbers with their roles.

• 2026-08-10 · One-pager + legal pages. Two-person institut; sitemap deviations in

build/category-mapping.md (team folded into "L'institut", gallery deferred until photo

rights, gift card mentioned without e-commerce).

• 2026-08-10 · Greenfield brand from premises. Tokens eyedropped from the salon's own

photos: rosewood velvet armchair + logo ring → primary #9E4E59; sakura garlands → accent;

raw concrete → surface-stone/stone neutrals; towels/curtains → ivory + sand. Fraunces +

Karla (deliberately distinct from rm-beauty-lounge's Bodoni Moda + Hanken Grotesk and the

portfolio's other pairings). Pill buttons echo the round logo badge; arch image mask echoes

the baroque mirror in the cabine. Poster sampled through window glass — logo colors to be

re-verified against a clean logo file (T20).

• 2026-08-10 · Prices shown as Salonkee snapshot. "dès X CHF" wording + explicit pointer

that Salonkee is the reference list; re-verify before go-live (T19).

• 2026-08-10 · FAQPage schema only mirrors the visible FAQ section; BeautySalon schema;

no aggregateRating (policy).

• 2026-08-10 · Google photos as disclosed placeholders. 3 photos used (hero armchair,

cabine, onglerie) with the provenance disclosed in the footer note; to be replaced or

validated with the team (T5).

Distinctiveness review (2026-08-10)

• check-tokens.mjs: clean (0 violations, 8 files) after aligning media queries to token

breakpoints (768/1024).

• check-distinctiveness.mjs: no palette/typography collisions vs the last 5 sites

(rm-beauty-lounge, fleur-de-renens, garage-f-auto-mazza, kenna-coiffure, touch-of-greene).

• Hero composition note: the checker lists rm-beauty-lounge as "left-text-arch-photo-right";

ours is also text-left + photo-right, but with the arch mask, petal eyebrow, facts strip

and concrete/ivory alternation the two don't read alike (rosewood/sakura vs burgundy/

Bodoni). Swap test: the rosewood + sakura + concrete language comes straight from the

premises photos — it would not fit another business.

• Source fidelity: palette eyedropped from the salon's own photos; logo colors pending a

clean file (T20).